Web Design, SEO and Social Media

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On completion of this 1 day course delegates will know best practice in designing a website, manage the content on their website, and market their business online using a number of media including Social Media. They will also know some tips and tools for improving their Search Engine rankings and be able to monitor progress through various analytical tools.

The course will include study local and international case studies that will show the above practices in action.

The course is delivered in presentation style.

Web Design, Content Management and Email Marketing Introduction to Web Design for Commerce

• Best practice in website design
• Examples of good web design and top tips for website design and planning (with a focus on export oriented companies)
• Guidance on content management costs and choosing a web design company
• Website requirements for e-commerce enablement

Email Marketing

• Using email marketing effectively
• The various methods of distributing mass email marketing

Search Engine Optimisation

• What the Search Engines are looking for
• Tips and tricks to increase your Search Engine Ranking

Making best use of specific Social Media platforms

• Social Media trends
• Twitter
• LinkedIn
• Facebook
• Podcasting
• What is appropriate for your business?

Monitoring your Success

• Google Analytics
• Other monitoring tools
• Monitoring your Social Media

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Web Design and Social Media

Enquire About This Course